Recognizing the above reasons, You want to manage website. However, it is quite impossible due to the following problems:
Build content strategy and create content that is relevant to your product and service Diversified content and images will help to attract more visitors to your website.
When the ads appear, it doest not cost you any money. It only charges fee on each customers’ click to your ads. The Ads budget is controlled by day, month so there is no worry about budget to be off budget.
Use Google analyzing tools to measure the ads efficiency (CTR, CVR, sessionn, customer behavior,...) to improve and optimize your ads to reach as many potential customers as possible